Sapim has concluded a partnership agreement with Astérion and JP Racing Bike companies for the distribution of its products in France.
Sapim is already present in France through its production subsidiary based in Feurs, in the region of Lyon. However, so far Sapim has focused on the distribution of its products to its Original Equipment (OE) customers. Recently, following a recurring and important demand of the French market, Sapim has decided to partner with Astérion and JP Racing Bike for the distribution of its products. Sapim will continue to keep a close relationship with its "OE" partners while Astérion and JP Racing Bike will take care of the distribution to French retailers and other market players.
The Sapim product range will be available from January 2014.
"We have worked with Astérion and JP Racing Bike for many years and wished to work with them for the distribution of our products in France. Both of these companies have the essential characteristics we are looking for: positioning, competence, professionalism and good geographic coverage, "says Amaury de Cordes, the managing director of Sapim.
For more information:
Tel.: +32 (0)3 740 08 23
JP Racing Bike SAS
Tel. : 06-4871-8010